Eiger Marketing Group Assumes Ownership of the Chubb Classic in Naples
Chubb Signs Title Sponsorship Extension for PGA TOUR Champions Event
August 24, 2020 (Naples, FL.) – Eiger Marketing Group has assumed ownership and operations of the Chubb Classic, a mainstay on the PGA TOUR Champions in Naples since 1988, effective immediately.
Eiger is a global marketing and event management agency that owns and/or operates professional golf tournaments in Los Angeles, Tampa Bay, and Atlantic City. Eiger also operates a number of other sporting and lifestyle events throughout the year and manages the sponsorship portfolio for several blue chip clients.
Eiger, the PGA TOUR and Chubb – the world's largest publicly traded property and casualty insurance company – also announced a three-year extension as title sponsor of the Chubb Classic.
Chubb has served as title sponsor of the event since 1999 and counts legends of the game among its former champions, including Gary Player, Lee Trevino, Fred Couples and Bernhard Langer.
“Florida’s Paradise Coast is the perfect fit for PGA TOUR Champions, and the Chubb Classic is an integral component of the Tour’s early-season schedule,” said PGA TOUR Champions President Miller Brady. “Chubb is a tremendous partner and I look forward to building on the rich history of professional golf in Naples.”
“We are pleased to extend our long-term sponsorship of the Chubb Classic,” said Chris Maleno, Senior Vice President, Chubb Group, Division President, North America Field Operations. “This event has grown over the years to become an important venue for us in hosting business sessions and meetings with some of our most important clients and distribution partners. The Naples community has embraced this event since it began in 1988, the players on tour look forward to playing it every year, and we are honored to be a part that tradition.”
Eiger also announced the hiring of Scott Reid – a veteran tournament director and marketer – to oversee the agency’s new events division in Florida. As Senior Vice President, he will serve as Executive Director of both the Chubb Classic on the PGA TOUR Champions and the Pelican Women’s Championship on the LPGA Tour.
“I have been very fortunate to have worked for some extraordinary organizations throughout my career in the golf industry, and I’m thrilled to join the Eiger Marketing team,” stated Reid. “The Chubb Classic has always had the reputation as one of the best events on PGA TOUR Champions and I look forward to leading our efforts there.”
Visit www.EigerMarketingGroup.com and www.ChubbClassic.com for more information.
Chubb is the world's largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 33,000 people worldwide. Additional information can be found at: www.chubb.com.
About Eiger Marketing Group
Eiger Marketing Group is an event management and sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences for brands. Eiger creates strategic marketing platforms by leveraging its experience in event management, partnership marketing and customer engagement to enhance affinity for our clients. Eiger is headquartered in Greenwich, CT, and has offices in Los Angeles, Tampa, Atlantic City, Cleveland and Naples.
About the Chubb Classic
The Chubb Classic has been held in Naples, FL, since 1988 and features stars from the PGA TOUR Champions competing over 54 holes for a share of $1.6 million in prize money. Past champions include legends of the game such as Gary Player, Lee Trevino, Fred Couples and Bernhard Langer. The event is owned and operated by Eiger Marketing Group, a global marketing and event management agency that owns and/or operates professional golf tournaments in Los Angeles, Tampa Bay. Atlantic City and Naples. Eiger also operates a number of other sporting and lifestyle events throughout the year and manages the sponsorship portfolio for several blue chip clients. Visit www.ChubbClassic.com for more information.
About Naples, Marco Island and the Everglades
Naples Marco Island and the Gulf Coast Everglades has a year-round laid back atmosphere. With more than 30 miles of soft, white sand beaches, a thriving arts and culture scene, endless dining delights, great golf, and the best of outdoor adventure, Florida’s Paradise Coast is truly a destination to discover. To start planning your visit, check out things to do and where to stay at ParadiseCoast.com, or call 800-688-3600.